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SEO Executive - HO Marketing

Restaurant HO Marketing
Location Bedfordshire
Employment type: Full time
Job reference: #38950
Experience level: 4 years
Salary: £34000.00 to £40000.00 Per Annum depends on Experience +

At Fridays we’re famous for our pride, passion & personality.

So along with mouth-watering food and tempting drinks, we bring fun, friendliness and an extra large helping of good vibes to the table. It's what makes every day seem like Friday. We’ve been busy wowing our customers since 1965 when we opened our first restaurant in New York. But, we never rest on our laurels. We work hard to help recreate that Fridays Feeling for our guests… each and every day.

Behind every great unique Fridays experience, are our great Managers and Team! They are the heart and soul of everything we do, which is why we’re looking for a brilliant and passionate SEO professional with 3-4 years+ of experience to join our busy Marketing team here at Fridays.

You will have the drive and inclination to remain at the forefront of digital marketing, ensuring best practice marketing techniques are at the heart of everything we do. This is a fantastic opportunity for the right person to take their career to the next level with a truly famous global brand and in a fun, exciting and rapidly developing digital marketing team.

Duties and Responsibilities

Reporting to the Head of Digital you will be involved in all aspects of our digital marketing. Your specific duties will include the following:

  • Creation and ownership of overall SEO strategy for TGIs website and digital properties.
  • Implementation of the SEO strategy; working with a clear and defined set of KPIs for each project.
  • Delivery of projects including technical SEO, site audits, keyword research, competitor analysis, backlink analysis and more.
  • Working with Content development, copywriting/editing and PR & Outreach Specialists to ensure content campaigns are effective from an SEO standpoint.
  • Ongoing monthly optimisation of SEO campaigns.
  • Ensuring individual KPIs are met each month to support business growth.

About you

The successful applicant should be able to demonstrate the following:

  • 3-4 years’ experience in a similar role, with a proven track record of delivering strong SEO results in competitive sectors (in-house or agency).
  • Solid experience in all aspects of SEO including technical, on-page and off-site elements.
  • Proficiency in Google Analytics (GAIQ preferred).
  • Ability to analyse and improve results.
  • Experience of producing SEO forecasts is desirable.
  • Excellent reporting skills with a proactive approach.
  • A willingness to learn, research and use initiative.
  • Ability to work to tight deadlines and deliver results.
  • Excellent time management skills.
  • Outstanding organisational skills, attention to detail and the ability to prioritise.
  • A team player who’s able to work on individual performance goals and KPIs.
  • Excellent written and verbal communication and literacy skills.
  • Perfect command of the English language.
  • Proactive approach to workload and new ideas.

About the Brand

With a fun, lively working environment, flexible work patterns, competitive salary and other benefits, Fridays offers a not to be missed work opportunity. At Fridays we deliver the best that we can to our guests and this is only possible due to the hard work of our Support Centre team. We are passionate about ensuring our Support Centre team are well and truly looked after so please see below for some of our great benefits that come with this brilliant role:

  • 25 days’ holiday plus bank holidays.
  • Annually reviewed bonus scheme.
  • A long list of other perks designed to look after your health and wellbeing includes:
    • Private medical care.
    • Life Assurance.
    • Contributory pension.
    • Discounted food.
    • Enhanced maternity and paternity pay (if eligible).
    • Free confidential helpline and legal advice.